Concept Test - Validate your concept with your target group
Whether a new website, online service, or marketing campaign, your target group should be included in its development.
With a concept test you secure, from the beginning, the success of your decisions and minimize expensive late-stage modifications. You can get to know your target group better and can modify your actions to fit their needs, while also getting a wealth of new ideas.
Key Points: FACIT Digital concept test
Goals
- Validation of a concept with the input from your target group
- Reveal content and layout optimization potential
- Creative input in the form of improvement suggestions from the user perspective
Methods
- Moderated focus groups or extensive interviews
- Use of mood boards, association techniques, etc., to evaluate the target group's understanding of the concept
- Evaluation of alternative concepts early in the development process
Areas of use
- Determination of needs, idea generation
- Website feature analysis
- Communications strategy pre-test
- Customer relations strategy analysis
How FACIT Digital supports you
We provide you with a specially tailored research concept and make sure that only qualified participants take part in your focus group. Our comprehensive report contains all findings as well as recommended courses of action to optimize your product.
Results
- Comprehensive reports with recommended courses of action
- Video documentation
- Charts and collages
- Transcript (on request)