Expert Evaluation - Important module of usability engineering
The significance of usability engineering in digital media (the tactical optimization user friendliness) is indisputable. Less known is the high amount of usability problems that can be avoided, even before a usability lab, with the review of trained experts.
Years of experience working with(in) marketing agencies and specializing on the optimization of digital interfaces, makes it possible for our team of experts to find structural weaknesses and to present a wide variety of usability recommendations.
In an expert evaluation, we test, for example, the fulfilment of basic usability and user interface standards. With you, we then decide on target criteria to be measured, which we test for performance.
Usability and user experience can be planned – Instruments, e.g. the expert evaluation, build the foundation for the development of a full usability roadmap.
Advantages
- Identification of the problem areas allows for a concentration of resources and energy on important tasks (e.g. for targeted usability tests)
- Quick results, within a few days
- Particularly useful with difficult problems that can't be tested easily by users
- Convenient for difficult to reach target groups
Key Points: FACIT Digital expert evaluation
Goals
- Find conceptual and formal weaknesses
- Formulation of usability goals, using the results as a good starting point
- Trends analysis: comparison with competition, identification of potential for differentiation
Methods
- Creation of a customer specific analysis grid to analyze target criteria (e.g. ISO-norm, e-commerce, accessibility for the disabled, attractiveness, user experience)
- Multiple experts analyze the website or application, independently from each other, and discuss the findings
Areas of use
- Website launch, web-based applications in different phases of development
- Mobile and smartphone user interfaces
- Client extra- and intranets
- Software, terminals, games, voice-menus
How FACIT Digital supports you
We provide a variety of basic and business specific criteria. During our initial consultation with you, we decide on a weighting between usability criteria and aspects of user experience (e.g. brand acceptance, content, target group acceptance etc.) that are the most important. The evaluation is completed through the input of several usability experts - data are analyzed independently, and then, results are discussed as a team.
Results
- Detailed report of results for different criteria
- Detailed table with a list of findings, their interpretations, recommendations, and a severity rating/prioritization of usability problems for further use in project management
- Report with screenshots and management summary
- Individualized optimization strategy