Ensure ease of use with usability testing
So that interactive media interfaces (e.g. websites, business intranets, and IPTV) can perform their intended function, they have to be optimized with the user's abilities and preferences taken into careful consideration. An interface that creates a feeling of disorientation or difficulty of use will inevitably be limited in its potential for growth and success.
We help you to secure the highest levels of usability. With the help of our usability tests, we uncover operational obstacles in your digital interface. With dialogue between actual users and our highly trained interviewers, we identify stumbling blocks in the navigation and possible points of confusion. Using the data from the interviews, and years of experience, our team of experts draws conclusions and provides concrete advice on how to further optimize your offering.
Usability tests pay off the most when they are implemented early in the development process. With the help of simple prototypes, parts of the product can be optimized and potentially corrected, in parallel to full scale development. After the initial launch, our usability evaluations offer you the basis for constant improvement, feedback on small or larger face-lifts, and high value qualitative information for further user centered optimizations.
Benefits
The investment in a usability test also has many positive secondary effects:
- Increase in the effectiveness and efficiency of use
- Increase in the subjective satisfaction of the user and thus the acceptance of the product
- Reduction of frustration, uncertainty and effort to learn
Key Points: FACIT Digital usability tests
Goals
- Optimization of user friendliness and utility of content and functions
- Simplified use, higher user satisfaction
- Reduction of frustration, uncertainty and the effort to learn, reduction of support costs.
Methods
- Scenario based one-on-one comprehensive interviews
- Think-aloud method
- Demeanour monitoring and analysis by trained experts during and after the interview
- Scaled (value 1-6) questions to evaluate different usability dimensions, benchmarking possible
How FACIT Digital supports you
In our in-house state of the art usability lab, we test prototypes and completed offers in a typical user environment with a representative target group.
Test subjects are recruited from the large pool of users in the proprietary FACIT Digital database. When necessary, FACIT Digital works with external recruiting partners, to guarantee the quality of the sample.
Areas of use
Usability tests can be used for the optimization of all graphical user interfaces:
- Websites (transaction and brand websites): Optimal website usability is a prerequisite for high conversion and retention rates on e-commerce websites. By maximizing user satisfaction, you can generate more business per user as well as an optimal brand fit.
- Mobile Devices: GUIs of mobile phones or smart phones, due to their small displays and specific context (on-the-go), create a high level of user requirements. Usability is a prerequisite, in this case, to ensure acceptance (e.g. UMTS).
- Software, Intranets: Customize to fit the needs of the workers and the typical work-flows. Time savings, error reduction, and reduced training help to create substantial savings.
- Interactive TV, IPTV: Customize dialogues to reflect technical restrictions (Remote control as input device), abilities and needs of a wide variety of users, also taking into account those with limited experience in interactive media.
- Terminals, Interfaces in everyday-life: The goal is particularly simple, above average usability of interfaces, e.g. touchscreens and websites. Through the expansion of customer self service (e.g. check-in at airport, check-out at stores, etc.), usability has gained importance in everyday life and is expected by all customers.
Results
- Detailed reporting and analysis of usability problems
- Strategic and pragmatic recommendations within the context of your business needs.
- Detailed table with a list of findings, their interpretations, recommendations, and a severity rating/prioritisation of usability problems for further use in project management.
- Extensive report with screen shots and a management summary.
- Video documentation of the user's screen and the user on DVD (on request a highlight video)
