Web innovation monitoring - what's new?
The internet has rapidly accelerated the development cycle in many different branches. Knowledge and innovation is quickly available, and there is a higher level of competition, which necessitates a forward looking business approach.
However, nearly always, there is no innovation manager that can answer questions like:
- "What does 'Web 2.0' mean for us?"
- "Which new marketing approaches have the competition started using?"
- "Which are the important web innovations (technology, tools, content) that we should know about?"
Often, resources are too limited for regular competition monitoring.
An exclusive, customized for your needs, online innovation monitoring supplies you and your business regularly with information about rising online trends and sector relevant information.
Advantages
You can make your colleagues aware of innovation at an early stage, so that an early warning system can be created and the knowledge used to build a best in class market position.
Key Points: FACIT Digital innovation monitoring
Goals
- Build an instrument to identify online innovation in national and international business sectors
- Regular reporting to be used as an early warning system
- Supply useful courses of action to address changing technology
Methods
- Systematic and regular logging of competition activities
- International trend scouting in primary and secondary sources
- Workshops to learn about the current trends and innovation
Areas of Use
- Regular monitoring of international marketing trends to prepare for a website relaunch
- Identification of current online innovations and highlights
- In-depth topic analysis, e.g. Microsites, Web Communities, User Generated Content
How FACIT Digital supports you
The trend and industry experts at FACIT Digital help you to create a monitoring concept that supports and takes into account your individual market interests. By defining a clear recipient group for your reports, or having us hold regular workshops for you, results can be efficiently transmitted. Information is then passed on quickly to realize the maximum benefit from our research.
Results
- Continual (e.g. monthly) Innovation Reporting for a chosen recipient group. Reports contain:
- Innovation and highlights
- Focus subjects including best practice cases
- Competition relaunches & face-lifts
- Regular (e.g. half-yearly) innovation-workshops with:
- deeper strategic analysis of relevant areas of innovation