Active Website Management through User-Centered Performance Monitoring
When managing an online business, especially an e-commerce website, nothing should be left to chance because the proper management of your website is often pivotal to the success of your entire business.
Technical indicators, like visits or conversion rates, are the hard currency of website ratings, but often leave too many questions open. The FACIT Digital website evaluation remedies the shortcomings of these simple evaluations by interacting with your users and presenting you a clear image of their perspective.
With the FACIT Digital website evaluation, randomly selected users of your website are asked in an online survey to rate it on key performance indicators like ease of use, functionality, quality of content, and look & feel. These are, of course, only a selection of a few aggregated groups, which can be customized to fit your exact business needs. We also ensure that the aggregated data can be used to evaluate management's success (e.g. as input for balanced scorecards), and to help make concrete decisions about how to effectively improve your online presence.
The strategy of your competitors and the needs of your users are continually changing. Even if your website remains unchanged, its rating can degrade dramatically with time, which is why website evaluations (Performance Monitoring) should be completed regularly. In addition, the analysis can take into account and analyze competitors in your field (Benchmarking).
Advantages:
- Improvement of the relevant performance dimensions
- Survey of the actual users of your website's different sections, because only your users can give you a detailed rating of your site.
- Guarantee the comparability of the sites to which you are benchmarking yourself with a predetermined framework.
- First steps towards the optimization of your website, by gathering ample concrete and relevant recommendations, as well as our evaluation of open questions.
Key Points: FACIT Digital website evaluation
Goals
- Precise measurement of user satisfaction in relevant performance dimensions
- Identification of user-base and their needs
Method alternatives
- Online survey directly from the website
- Online-panel survey of multiple competitors
- Qualitative testing of competitor websites in the usability lab with an identical set of tasks
Further methods
- Regular monitoring and evaluation of changes (Monitoring)
- Competition observation (Benchmarking)
Areas of use
- Continual performance benchmarking
- Website benchmarking
How FACIT Digital supports you
Taking into careful consideration the user needs on your website, we develop an individual research concept and convert it into a survey, that we then display on your website (as pop-up or layer). After organizing the data, we interpret the results and give concrete advice on how best to proceed, while constantly taking into account your business needs.
Here you can find an example for a questionnaire.
Results
- Management evaluation tool, which at the same time generates concrete optimization advice for the operational level.
- Comprehensive final report and recommended courses of action with easy to interpret layout of both the results and our recommended optimizations.
- Thorough documentation of the results in tables.